Your success in the arena is impacted by the other players.
A prospective customer is the player we focus most of our energy toward. They are the recipients of our marketing messages, cold calls, and relationship-building tactics. However, we overlook our competitors and colleagues at our peril.
We can take one of three approaches to interacting with competitors and colleagues.
- Ignore them and focus exclusively on our customer
- Engage with them to steal their slice of the pie
- Engage with them to increase the pie for everyone
In my experience, people are more likely to help than hurt you, professionally. In fact, those that seek to hurt you may win in the short run, but they are always grinding because their reputation doesn’t consistently yield new business.
Seek to become a center of influence within your field. Opportunity comes to those that provide thought leadership.