Rethink “The After” for Your Customer


Everyone loves to play. The anticipation is exciting. The event itself has so many wonderful touch points. But, the after is best done by someone else.

Special events are always a lot of work to prepare, which is still fun. The event itself is a blast, but the clean up is tough.

I’m finding myself leaning more toward doing special events at a hotel or restaurant. I allocate more of the cost to the convenience of someone else cleaning up than anything else.

We all have other areas of life where the after is too much work.

Our reputation as a service provider depends heavily on making “the after” easy for our customer. Think weddings, corporate events, concerts, investments, employee onboarding, etc.